Specifically, Zurple can help answer questions like, “What’s their budget? What types of properties are they looking for? What amenities do they need?” and enter it in your CRM. In addition, Zurple then monitors browsing activity and gets to know their user profiles. Zurple simplifies lead generation by providing built-for-you IDX websites to capture leads. The alerts will keep all of your clients engaged with you and their real estate transaction. There is a free app that coincides with the web version so you can make calls, take notes, and send texts and email from your phone. The analytics will provide reports to stay on top of your ROI and know where to allocate your marketing and advertising money. FUB will centralize your leads and let you organize them into “Smart Lists” so you are able to differentiate where your leads are generated from and how often to keep in contact with them. When you are posting on multiple sites and your leads are coming in from all over, how can you keep track of communication and organize each person? The CRM and lead nurturing tool Follow Up Boss (FUB) can be your solution. Pricing: Ranges from $69 to $1,000 per user, per month depending on features needed.REDX isn’t free, but the return on investment is immediate if you spend a lot of time cold calling, you’ll wonder how you lived without it. The software can also leave a prerecorded voicemail when no one answers. Then, after helping you create lists of potential prospects, its Storm Dialer program can be set up to dial numbers automatically while pulling up pertinent information on your screen. REDX is a prospecting and lead nurturing tool that differentiates itself from other real estate lead generation companies by identifying specialty leads like ageing for sale by owners (FSBO) and expired listings. Pricing: $39 per agent per month, $499 per month for a brokerage package.For an additional cost, Zillow Premier Agents can also advertise on the listings of other agents, choose which ZIP codes you want to advertise in, and set your own budget. When a buyer encounters your listing from Zillow or Trulia, you have a much greater chance of receiving their inquiry and earning the full commission. However, as a Zillow Premier Agent, your name will appear exclusively on your listings. This places your contact information in the upper-right corner of the listings page along with as many as three other buyer’s agents who will also appear on the list. As part of Zillow’s unpaid services, you can submit new listings on the platform and “claim” listings that were uploaded to Zillow from your multiple listing service (MLS). Zillow Premier Agent is incredibly robust real estate agent software that harnesses the power of more than 160 million monthly Zillow users. Screenshot of Zillow Premier Agent feature

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